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A Comprehensive Guide to Ringless Voicemail Marketing
Are you tired of having your sales team waste hours on the phone with no results? Learning how to leave a voicemail without calling can dramatically reduce the number of hours each salesperson spends on the phone. Even better, putting ringless voicemail software to work for your company will boost your overall sales.
What Are Ringless Voice Drops?
Before you can decide if ringless voicemail is right for your business, you need to develop a firm understand of what it actually does. Often referred to as a drop or voicedrop, this technology enables you to place a professionally recorded marketing message in each receiver’s voicemail without making their phone ring.
There are numerous advantages to taking this approach, which we’ll cover in-depth below. However, the most important takeaway is that ringless voicemail drops have a proven history of converting interested leads into sales.
Eight Advantages of Ringless Voicemail Drop Software
If you truly want to save time, increase worker productivity and also connect with a higher percentage of qualified leads, you should definitely consider an automated voicemail provider. After all, this targeted marketing method will enable salespeople to focus on what they do best: selling.
1. Increase Time for Actual Sales
When a call goes straight to voicemail, it speeds up the timely process of dialing, listening to the ringtone and hoping an interested prospect will answer. The sad truth is that it takes most salespeople an average of 18 phone calls before they connect with a human being. Even when this does happen, the odds of closing every call with a sale are practically zero. Fortunately, you can cut out all this wasted time and frustration with voicemail drop software.
2. Boost Qualified Leads
Making 18 calls to get one answer is time-consuming enough. The situation worsens when you realize that only 50 percent of your leads will have a need for the product in question. In other words, it can take up to 36 calls to connect with a single interested party. From there, you have to deal with the cold, hard fact that a mere 19 percent of buyers actually want to speak to a salesperson when they’re first becoming aware of a product. When a call goes straight to voicemail without ringing, it eliminates these lengthy, unproductive steps. When someone calls back, your sales team will know they’ve already got an interested lead on the line.
3. Avoid Bad Timing
Consider the following scenario: you’ve just had an argument with your spouse. Before you get a chance to collect your composure, the phone rings. Whether you answer the call or send it straight to voicemail, the odds are high that you’ll be irritated by the interruption. No matter what the person on the other end of the line is selling, you’ll have already formed a negative opinion. This isn’t the fault of the salesperson, but that probably won’t change your mind.
The scenario described above shows one of the many potential pitfalls of calling people. But if your call goes direct to voicemail instead, you can steer clear of the bad timing trap. Your call will no longer disturb the lead during a turbulent situation, which will give them ample time to calm down before they listen to your voicemail marketing message.
4. Reduce Salesperson Burnout
Even the very best salespeople aren’t immune to the ego-shattering effects of constant rejection. Whether they’ve been hung up on, told “no” dozens of times in a row or been cursed at, rejection from those who treat salespeople badly can lead to burnout. This often reduces job satisfaction and takes that special zip out of their step. Their close rate will fall as a result, as will their delivery of your company’s message. In other words, salesperson burnout hurts everyone.
Turning to ringless voicemail will save your employees from being berated by uninterested parties. Avoiding negative sales call experiences will help them keep a positive attitude for qualified leads.
5. Increase Customer Satisfaction
Up to 84 percent of unsatisfied consumers complain about salespeople being too pushy. When you take the variable live human element out of the equation with voice broadcasting, you’ll get a marketing message that delivers pertinent details without coming across as pushy or desperate. Listening to a voicemail drop gives consumers the ability to truly take in your message without being concerned about a salesperson needling them. By helping them relax, you’ll give your leads a better opportunity to consider the pros of buying your product.
6. Boost Performance Over Emails Alone
Emails have become the preferred marketing method for many companies, and it’s definitely wise not to ignore this form of outreach. However, you should also add ringless voicemail drops to boost the overall performance of your marketing strategy. Studies show that up to 33 percent of people listen to voicemails. This is higher than the top open rate for email marketing, which currently sits at 27.35 percent. There will naturally be some overlap, but combining these two powerful platforms can get your message in front of up to 60 percent of your leads.
To put the statistics above into perspective, salespeople making individual calls are likely to speak to approximately five or six people for every 100 calls. Meanwhile, as many as 33 leads out of every 100 will listen to your voice drop message. Tack on email to this scenario, and you’ll successfully connect with up to 60 of the same 100 leads with minimal effort.
7. Eliminates Human Error
How many times have you felt embarrassed by leaving a voicemail with a mistake in it? Even the best salespeople will occasionally mess up and do something silly such as fumbling their name, saying the wrong business info or inaccurately quoting key details about a sale. Despite the fact that we all do this sometimes, consumers can be vicious about trying to hold you accountable for any mistakes made in their favor. Additionally, messages that contain errors sound unprofessional and degrade consumer confidence.
Don’t let human error cause issues for your business. By using ringless voicemail technology, you can steer clear of mistakes and ensure that every lead receives the exact same information. You’ll also spare your salespeople from the self-doubt that can be triggered by leaving a poor voicemail message.
8. Respects the Lead’s Privacy
Some people have a good reason for wanting to hide their consumer activity from others in their household. For instance, a wife who wants to surprise her husband with an extravagant gift won’t be happy if he finds out about it ahead of time due to a sales call. A voicedrop will give the lead a chance to hear your message without any intrusive phone calls that could grab their family’s attention. The lead also won’t have to worry about somehow communicating during an unexpected live call without giving their secret away to anyone within earshot.
Learn How to Call Directly to Voicemail
There’s no trick to this process, but it’s also not something that just anyone can do. We’re able to send a call straight to voicemail by utilizing server-to-server communication. In a nutshell, this means that our voice drops software communicates directly with each lead’s voicemail server. It’s similar to the difference between tweeting someone publicly and sending a direct message.
Is Ringless Voicemail the Future of Sales?
People tend to live hectic lives, and there’s no indication that this will change in the near future. If anything, the pace of our lives is getting more intense with each passing year. Salespeople know that calling someone when they’re busy is a recipe for disaster. But how can you avoid this when your leads are practically always engaged with a work or personal matter?
If you properly utilize voicemail drop software, you’ll benefit from delivering key details in a customer friendly way. Much like many consumers research products and services online according to their own schedule, your unobtrusive voicemail will be waiting to help them when they have enough time to really consider your sales pitch. Sending a message via ringless technology is also a great way to connect with introverted leads who cringe whenever the phone rings.
Be Prepared for Call Backs
Rather than burning them out with constant outbound calling, keep your best salespeople on hand to answer the incoming calls generated by automated voicemails. Each caller will already know the basics of your products or service, and they’ll have self-identified as someone who is interested in finding out more. A consumer who is showing this level of interest should be easy for experienced salespeople to convert into a paying customer.
Choosing Your Provider
There are several ringless voicemail providers, so you have to ensure that you make a wise choice. The last thing you want is to sign a contract with a provider that’s not properly equipped to deliver a high-quality voicedrop experience.
We take pride in providing the excellent customer service and top-notch results that your company deserves. Our drops go straight to voicemail on landlines and mobile devices. Therefore, if your leads are using one of the best voicemail apps, we’ll still be able to connect with them. This level of performance is virtually guaranteed to make your phone ring and increase your company’s overall close ratio.
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